The Danish Digital Dystopia
In Denmark user-level identifiability has dropped as low as 35%, making it perfect as a sandbox to study the potential of cookie-less targeting strategies.
Instead of bidding for fewer cookies at higher CPMs and shifting to highly demanded content, Audi Denmark sought to identify novel, future-proof targeting strategies to effectively navigate market changes with a privacy-first approach.
Learn how Audi Denmark:
• Significantly increased conversions
• Found previously unknown converters
• Ensured consumer data privacy
• Prepared for the cookie-less future