The Danish Digital Dystopia

In Denmark user-level identifiability has dropped as low as 35%, making it perfect as a sandbox to study the potential of cookie-less targeting strategies.

Instead of bidding for fewer cookies at higher CPMs and shifting to highly demanded content, Audi Denmark sought to identify novel, future-proof targeting strategies to effectively navigate market changes with a privacy-first approach.

Learn how Audi Denmark:

     • Significantly increased conversions

     • Found previously unknown converters

     • Ensured consumer data privacy

     • Prepared for the cookie-less future