If you are looking to get started right away, benefit from our ever-growing and up-to-date classic offer available for activation in all leading DSPs.
All our classic Audience, Contextual and Brand Fit segments are built based on our Semantic Approach that uses Natural Language Processing (NLP) to analyze the whole page and identify the most significant terms and phrases it contains. These weighted terms form its Semantic Page Profile. The Semantic Page Profile is integrated into the Semantic User Profile when the user consumes the page.
Understanding pages and users on their own terms has three major benefits:
- It’s objective – the semantic analysis engine is completely statistical and thus inherits no human opinions or hypotheses
- It’s dynamic – the production and consumption of content constantly updates the underlying statistical models
- It’s preserving – the semantic richness of the page remains intact in the Semantic Page and User Profiles
We also give you full transparency and insights on all our classic segments to ensure you pick the right one for your marketing goals.